38
bbl jacket
Skip itSoft demand (-51.7% this quarter) — this niche doesn't clear our bar today.
Competition
Great34%top-5 click share — an open shelf
Avg price
Great€17.31avg listing price — sweet spot $15–$100
Price range
Great€9.92–€30.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good607.16avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Returns
Bad9.6%return rate — above 5% kills the launch gate
Market size
Bad€21K€21K/yr · 67K searches
Growth
Bad-51.7%90-day search growth — must beat 0% to launch
Signals High Returns