59
ballerina
Worth a lookShows a fragmented shelf (top 5 take 12% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible12%top-5 click share — an open shelf
Avg price
Incredible€23.70avg listing price — sweet spot $15–$100
Growth
Great+102.9%90-day search growth — must beat 0% to launch
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Good€5.87–€133.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good68%top-5 brand share — brands hold most of the demand
Market size
Okay€210K€210K/yr · 2.9M searches
Review moat
Bad14,943.4avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Returns
Bad12.0%return rate — above 6% kills the launch gate