39
ara
Skip itHigh returns (15.5%) — this niche doesn't clear our bar today.
Competition
Incredible18%top-5 click share — an open shelf
Avg price
Great€50.93avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good801.62avg incumbent reviews — the moat a new listing must climb
Price range
Good€12.60–€178.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad€65K€65K/yr · 754K searches
Growth
Bad-17.5%90-day search growth — must beat 0% to launch
Brand share
Bad96%top-5 brand share — brand-locked demand
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Returns
Bad15.5%return rate — above 5% kills the launch gate