48
aperol shirt
Skip itSoft demand (-53.1% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible29.08avg incumbent reviews — the moat a new listing must climb
Competition
Great27%top-5 click share — an open shelf
Brand share
Great53%top-5 brand share — no brand owns this niche
Returns
Good2.6%return rate — above 5% kills the launch gate
Avg price
Good€13.09avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good€5.05–€26.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Market size
Bad€56K€56K/yr · 273K searches
Growth
Bad-53.1%90-day search growth — must beat 0% to launch