68
aperitif
Worth a lookShows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 6% kills the launch gate
Growth
Great+93.7%90-day search growth — must beat 0% to launch
Brand share
Great49%top-5 brand share — no brand owns this niche
Review moat
Great309.19avg incumbent reviews — the moat a new listing must climb
Competition
Great40%top-5 click share — an open shelf
Avg price
Good€14.76avg listing price — sweet spot $15–$100
Market size
Good€458K€458K/yr · 1.2M searches
Price range
Okay€4.10–€181.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality