53
amazon outlet shop
Worth a lookShows no brand lock-in (top 5 brands take 31% of clicks), but a small market ($2K/yr) keeps it on the watch list.
Brand share
Incredible31%top-5 brand share — no brand owns this niche
Competition
Great23%top-5 click share — an open shelf
Avg price
Great€21.15avg listing price — sweet spot $15–$100
Returns
Great1.5%return rate — above 5% kills the launch gate
Price range
Great€2.21–€56.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Growth
Okay+6.3%90-day search growth — must beat 0% to launch
Review moat
Bad14,007.6avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Market size
Bad€2K€2K/yr · 90K searches
Signals No Dominant Brand