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alien kostüm
Skip itSoft demand (-95.0% this quarter) — this niche doesn't clear our bar today.
Review moat
Great246.55avg incumbent reviews — the moat a new listing must climb
Avg price
Great€18.86avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good€5.77–€37.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Market size
Bad€74K€74K/yr · 738K searches
Competition
Bad81%top-5 click share — a locked-up shelf
Returns
Bad8.8%return rate — above 5% kills the launch gate
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-95.0%90-day search growth — must beat 0% to launch