45
abaya
Skip itSoft demand (-61.8% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible€29.50avg listing price — sweet spot $15–$100
Competition
Great23%top-5 click share — an open shelf
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Great173.26avg incumbent reviews — the moat a new listing must climb
Price range
Great€10.24–€44.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good65%top-5 brand share — brands hold most of the demand
Market size
Bad€33K€33K/yr · 662K searches
Returns
Bad9.7%return rate — above 5% kills the launch gate
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-61.8%90-day search growth — must beat 0% to launch
Signals High Returns