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61

gefriertruhe

Launch it

A $1.7M/yr market growing +37.1% this quarter with returns at 1.5% — clears our launch bar.

Market size 89Growth 61Conversion 7Competition 75Returns 85Price range 1Avg price 37Brand share 66Review moat 85Quality gap 57

Market size

Great€1.7M

€1.7M/yr · 1.2M searches

Review moat

Great297.91

avg incumbent reviews — the moat a new listing must climb

Returns

Great1.5%

return rate — above 6% kills the launch gate

Competition

Great40%

top-5 click share — an open shelf

Brand share

Good65%

top-5 brand share — brands hold most of the demand

Growth

Good+37.1%

90-day search growth — must beat 0% to launch

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Avg price

Okay€258.20

avg listing price — sweet spot $15–$100

Conversion

Bad0.5%

search→purchase rate — share of searches ending in a sale

Price range

Bad€94.46–€756.87

cheapest to priciest tracked listing — scored on the share inside $15–$100