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dyson v12 filter
Skip itSoft demand (-18.8% this quarter) — this niche doesn't clear our bar today.
Conversion
Incredible17.1%search→purchase rate — share of searches ending in a sale
Returns
Great1.6%return rate — above 6% kills the launch gate
Review moat
Great440.9avg incumbent reviews — the moat a new listing must climb
Avg price
Good€13.85avg listing price — sweet spot $15–$100
Market size
Good€312K€312K/yr · 131K searches
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay€10.61–€17.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-18.8%90-day search growth — must beat 0% to launch
Competition
Bad81%top-5 click share — a locked-up shelf