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bora filter
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 6% kills the launch gate
Avg price
Incredible€43.42avg listing price — sweet spot $15–$100
Conversion
Great11.2%search→purchase rate — share of searches ending in a sale
Price range
Great€21.05–€105.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great473.42avg incumbent reviews — the moat a new listing must climb
Market size
Good€447K€447K/yr · 92K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad83%top-5 click share — a locked-up shelf
Growth
Bad-32.0%90-day search growth — must beat 0% to launch
Brand share
Bad98%top-5 brand share — brand-locked demand