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waschmittel
Launch itA $3.7M/yr market growing +1.6% this quarter with returns at 0.1% — clears our launch bar.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Market size
Incredible€3.7M€3.7M/yr · 4.0M searches
Competition
Great29%top-5 click share — an open shelf
Avg price
Great€15.89avg listing price — sweet spot $15–$100
Review moat
Good672.19avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Price range
Good€2.77–€35.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Growth
Okay+1.6%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality