73
veganes proteinpulver
Launch itA $1.1M/yr market growing +7.4% this quarter with returns at 0.1% — clears our launch bar.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Avg price
Incredible€24.12avg listing price — sweet spot $15–$100
Competition
Great35%top-5 click share — an open shelf
Market size
Great€1.1M€1.1M/yr · 941K searches
Price range
Great€9.90–€33.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good606.87avg incumbent reviews — the moat a new listing must climb
Brand share
Good64%top-5 brand share — brands hold most of the demand
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Growth
Okay+7.4%90-day search growth — must beat 0% to launch