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Worth a lookShows low returns (0.1%), but soft demand (-66.5% this quarter) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great7.6%search→purchase rate — share of searches ending in a sale
Market size
Good€718K€718K/yr · 802K searches
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Review moat
Good846.42avg incumbent reviews — the moat a new listing must climb
Price range
Good€1.34–€39.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay€11.76avg listing price — sweet spot $15–$100
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-66.5%90-day search growth — must beat 0% to launch