Skip to content
53

erkältung

Worth a look

Shows low returns (0.1%), but soft demand (-66.5% this quarter) keeps it on the watch list.

Market size 69Growth 0Conversion 77Competition 66Returns 100Price range 64Avg price 48Brand share 36Review moat 66Quality gap 28

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Great7.6%

search→purchase rate — share of searches ending in a sale

Market size

Good€718K

€718K/yr · 802K searches

Competition

Good46%

top-5 click share — leaders hold, buyers still browse

Review moat

Good846.42

avg incumbent reviews — the moat a new listing must climb

Price range

Good€1.34–€39.75

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay€11.76

avg listing price — sweet spot $15–$100

Brand share

Okay83%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-66.5%

90-day search growth — must beat 0% to launch

Reviews