67
clear whey
Launch itA $2.1M/yr market growing +11.2% this quarter with returns at 0.2% — clears our launch bar.
Returns
Incredible0.2%return rate — above 6% kills the launch gate
Market size
Incredible€2.1M€2.1M/yr · 1.8M searches
Avg price
Incredible€35.58avg listing price — sweet spot $15–$100
Review moat
Great246.49avg incumbent reviews — the moat a new listing must climb
Price range
Great€10.01–€51.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Growth
Okay+11.2%90-day search growth — must beat 0% to launch
Brand share
Bad95%top-5 brand share — brand-locked demand