61
after shave herren
Worth a lookShows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 6% kills the launch gate
Competition
Great30%top-5 click share — an open shelf
Brand share
Good61%top-5 brand share — brands hold most of the demand
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Market size
Good€690K€690K/yr · 974K searches
Price range
Good€3.61–€30.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay€11.23avg listing price — sweet spot $15–$100
Review moat
Okay2,879.98avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-3.4%90-day search growth — must beat 0% to launch