63
ätherische öle
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 6% kills the launch gate
Brand share
Great43%top-5 brand share — no brand owns this niche
Competition
Great32%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Market size
Good€756K€756K/yr · 1.7M searches
Price range
Good€2.14–€34.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good€12.45avg listing price — sweet spot $15–$100
Review moat
Okay1,617.4avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-42.7%90-day search growth — must beat 0% to launch