52
externe ssd
Worth a lookShows a $2.0M/yr market, but a deep review moat (42,137 avg reviews) keeps it on the watch list.
Market size
Great€2.0M€2.0M/yr · 2.0M searches
Returns
Great1.4%return rate — above 6% kills the launch gate
Avg price
Great€80.18avg listing price — sweet spot $15–$100
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Price range
Good€25.47–€164.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-20.0%90-day search growth — must beat 0% to launch
Review moat
Bad42,137.19avg incumbent reviews — the moat a new listing must climb