61
geschenkpapier
Worth a lookShows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 6% kills the launch gate
Competition
Great25%top-5 click share — an open shelf
Brand share
Great53%top-5 brand share — no brand owns this niche
Review moat
Great447.33avg incumbent reviews — the moat a new listing must climb
Market size
Great€984K€984K/yr · 2.7M searches
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay€9.53avg listing price — sweet spot $15–$100
Growth
Bad-6.9%90-day search growth — must beat 0% to launch
Price range
Bad€4.95–€15.97cheapest to priciest tracked listing — scored on the share inside $15–$100