55
flipchart
Worth a lookShows low returns (1.0%), but soft demand (-21.9% this quarter) keeps it on the watch list.
Returns
Incredible1.0%return rate — above 6% kills the launch gate
Avg price
Great€63.39avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good€6.22–€135.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good901.03avg incumbent reviews — the moat a new listing must climb
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Market size
Good€445K€445K/yr · 264K searches
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-21.9%90-day search growth — must beat 0% to launch