60
dokumentenmappe a4
Worth a lookShows no brand lock-in (top 5 brands take 34% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible34%top-5 brand share — no brand owns this niche
Returns
Incredible1.0%return rate — above 6% kills the launch gate
Competition
Great26%top-5 click share — an open shelf
Market size
Good€619K€619K/yr · 1.8M searches
Price range
Good€3.30–€34.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,996.21avg incumbent reviews — the moat a new listing must climb
Avg price
Okay€11.19avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-25.0%90-day search growth — must beat 0% to launch