66
dankeskarten
Worth a lookShows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 6% kills the launch gate
Brand share
Great41%top-5 brand share — no brand owns this niche
Review moat
Great230.06avg incumbent reviews — the moat a new listing must climb
Competition
Great28%top-5 click share — an open shelf
Price range
Great€2.97–€59.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+47.4%90-day search growth — must beat 0% to launch
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Market size
Okay€192K€192K/yr · 497K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad€7.25avg listing price — sweet spot $15–$100