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briefumschläge
Worth a lookShows low returns (0.3%), but soft demand (-15.7% this quarter) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 6% kills the launch gate
Conversion
Great11.9%search→purchase rate — share of searches ending in a sale
Market size
Great€1.1M€1.1M/yr · 971K searches
Review moat
Good1,254avg incumbent reviews — the moat a new listing must climb
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Brand share
Good75%top-5 brand share — brands hold most of the demand
Price range
Okay€0.79–€24.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay€9.38avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-15.7%90-day search growth — must beat 0% to launch