57
oma geschenk
Worth a lookShows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 6% kills the launch gate
Brand share
Great48%top-5 brand share — no brand owns this niche
Review moat
Good508.23avg incumbent reviews — the moat a new listing must climb
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Market size
Good€459K€459K/yr · 1.9M searches
Price range
Good€5.72–€26.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good€12.43avg listing price — sweet spot $15–$100
Growth
Okay+8.7%90-day search growth — must beat 0% to launch
Conversion
Bad2.0%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality