57
nachtlicht
Worth a lookShows no brand lock-in (top 5 brands take 45% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great45%top-5 brand share — no brand owns this niche
Market size
Great€1.6M€1.6M/yr · 3.8M searches
Competition
Great33%top-5 click share — an open shelf
Returns
Good2.7%return rate — above 6% kills the launch gate
Avg price
Good€12.64avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay€3.09–€24.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,270.48avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-35.7%90-day search growth — must beat 0% to launch