50
leselampe nachttisch
Worth a lookShows low returns (1.2%), but soft demand (-46.2% this quarter) keeps it on the watch list.
Returns
Great1.2%return rate — above 6% kills the launch gate
Market size
Great€1.7M€1.7M/yr · 2.4M searches
Conversion
Good6.4%search→purchase rate — share of searches ending in a sale
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Price range
Okay€5.44–€24.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay€10.98avg listing price — sweet spot $15–$100
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad14,368.41avg incumbent reviews — the moat a new listing must climb
Growth
Bad-46.2%90-day search growth — must beat 0% to launch