56
led kerzen
Worth a lookShows no brand lock-in (top 5 brands take 50% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great50%top-5 brand share — no brand owns this niche
Competition
Great34%top-5 click share — an open shelf
Market size
Great€1.1M€1.1M/yr · 2.9M searches
Avg price
Good€14.47avg listing price — sweet spot $15–$100
Price range
Good€5.54–€34.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Okay3.3%return rate — above 6% kills the launch gate
Review moat
Okay2,374.64avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-41.5%90-day search growth — must beat 0% to launch