56
floating candles
Worth a lookShows no brand lock-in (top 5 brands take 50% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great50%top-5 brand share — no brand owns this niche
Avg price
Great€17.67avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Returns
Great1.8%return rate — above 6% kills the launch gate
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Price range
Good€4.91–€31.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,166.35avg incumbent reviews — the moat a new listing must climb
Market size
Good€282K€282K/yr · 517K searches
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-55.0%90-day search growth — must beat 0% to launch