53
e27 led vintage
Worth a lookShows a fragmented shelf (top 5 take 27% of clicks), but soft demand (-46.2% this quarter) keeps it on the watch list.
Competition
Great27%top-5 click share — an open shelf
Brand share
Great55%top-5 brand share — no brand owns this niche
Returns
Good2.6%return rate — above 6% kills the launch gate
Avg price
Good€13.13avg listing price — sweet spot $15–$100
Price range
Good€4.17–€27.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good€316K€316K/yr · 578K searches
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Review moat
Good1,463.4avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-46.2%90-day search growth — must beat 0% to launch