50
e14 led
Worth a lookShows low returns (1.5%), but soft demand (-42.0% this quarter) keeps it on the watch list.
Returns
Great1.5%return rate — above 6% kills the launch gate
Market size
Great€1.4M€1.4M/yr · 2.2M searches
Conversion
Good5.8%search→purchase rate — share of searches ending in a sale
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Avg price
Okay€11.02avg listing price — sweet spot $15–$100
Price range
Okay€3.55–€22.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad4,033.85avg incumbent reviews — the moat a new listing must climb
Growth
Bad-42.0%90-day search growth — must beat 0% to launch