56
deko
Worth a lookShows no brand lock-in (top 5 brands take 30% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible30%top-5 brand share — no brand owns this niche
Competition
Great20%top-5 click share — an open shelf
Price range
Great€5.80–€62.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.7%return rate — above 6% kills the launch gate
Avg price
Great€16.54avg listing price — sweet spot $15–$100
Market size
Good€319K€319K/yr · 8.8M searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,688.68avg incumbent reviews — the moat a new listing must climb
Growth
Bad-24.4%90-day search growth — must beat 0% to launch
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale