70
balkon deko
Worth a lookShows no brand lock-in (top 5 brands take 21% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible21%top-5 brand share — no brand owns this niche
Competition
Incredible19%top-5 click share — an open shelf
Growth
Great+87.8%90-day search growth — must beat 0% to launch
Avg price
Great€17.72avg listing price — sweet spot $15–$100
Price range
Great€5.09–€66.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.7%return rate — above 6% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Okay2,108.22avg incumbent reviews — the moat a new listing must climb
Market size
Okay€195K€195K/yr · 2.3M searches
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale