62
leiter
Launch itA $2.3M/yr market growing +3.8% this quarter with returns at 0.6% — clears our launch bar.
Returns
Incredible0.6%return rate — above 6% kills the launch gate
Market size
Incredible€2.3M€2.3M/yr · 1.5M searches
Avg price
Great€63.82avg listing price — sweet spot $15–$100
Competition
Great33%top-5 click share — an open shelf
Brand share
Good69%top-5 brand share — brands hold most of the demand
Price range
Good€14.20–€177.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,346.78avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+3.8%90-day search growth — must beat 0% to launch
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale