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62

wickelauflage

Worth a look

Shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 77Growth 20Conversion 18Competition 92Returns 96Price range 83Avg price 95Brand share 76Review moat 22Quality gap 43

Returns

Incredible0.9%

return rate — above 6% kills the launch gate

Avg price

Incredible€26.50

avg listing price — sweet spot $15–$100

Competition

Great23%

top-5 click share — an open shelf

Price range

Great€1.91–€92.28

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Great€967K

€967K/yr · 2.5M searches

Brand share

Great59%

top-5 brand share — no brand owns this niche

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Bad8,848.1

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-9.9%

90-day search growth — must beat 0% to launch

Conversion

Bad1.5%

search→purchase rate — share of searches ending in a sale