60
pants 6
Launch itA $2.5M/yr market growing +2.4% this quarter with returns at 0.1% — clears our launch bar.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Market size
Incredible€2.5M€2.5M/yr · 595K searches
Conversion
Incredible12.4%search→purchase rate — share of searches ending in a sale
Avg price
Incredible€33.96avg listing price — sweet spot $15–$100
Price range
Great€10.05–€53.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Growth
Okay+2.4%90-day search growth — must beat 0% to launch
Review moat
Okay3,727.43avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand