62
auto duft
Worth a lookShows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 6% kills the launch gate
Market size
Great€1.5M€1.5M/yr · 3.4M searches
Competition
Great39%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Great€15.04avg listing price — sweet spot $15–$100
Price range
Good€1.55–€39.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,208.11avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Growth
Bad-0.8%90-day search growth — must beat 0% to launch