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playing cards
Skip itSoft demand (-3.8% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$34.29avg listing price — sweet spot $15–$100
Price range
Great$11.54–$84.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.5%return rate — above 5% kills the launch gate
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$146K$146K/yr · 131K searches
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Review moat
Bad4,899.41avg incumbent reviews — the moat a new listing must climb
Growth
Bad-3.8%90-day search growth — must beat 0% to launch