36
national geographic
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.9%return rate — above 5% kills the launch gate
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Avg price
Good$131.57avg listing price — sweet spot $15–$100
Growth
Okay+10.0%90-day search growth — must beat 0% to launch
Review moat
Okay3,553.56avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Price range
Bad$37.98–$388.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Market size
Bad$58K$58K/yr · 32K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price