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mahjong set
Skip itWeak search conversion (0.5%) — this niche doesn't clear our bar today.
Review moat
Great483.8avg incumbent reviews — the moat a new listing must climb
Growth
Good+54.1%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Avg price
Okay$311.49avg listing price — sweet spot $15–$100
Returns
Bad5.5%return rate — above 5% kills the launch gate
Market size
Bad$79K$79K/yr · 54K searches
Price range
Bad$49.62–$703.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale