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jenga
Skip itA concentrated shelf (top 5 take 81% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$59.63avg listing price — sweet spot $15–$100
Returns
Great1.4%return rate — above 5% kills the launch gate
Conversion
Good5.8%search→purchase rate — share of searches ending in a sale
Price range
Good$21.00–$152.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Market size
Okay$113K$113K/yr · 33K searches
Growth
Bad-8.7%90-day search growth — must beat 0% to launch
Review moat
Bad12,357.87avg incumbent reviews — the moat a new listing must climb
Competition
Bad81%top-5 click share — a locked-up shelf
Signals High Price