45
backgammon
Skip itPrices mostly outside the sweet spot ($35.74–$986.59) — this niche doesn't clear our bar today.
Competition
Great38%top-5 click share — an open shelf
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good577.35avg incumbent reviews — the moat a new listing must climb
Brand share
Good64%top-5 brand share — brands hold most of the demand
Returns
Okay3.5%return rate — above 5% kills the launch gate
Avg price
Okay$252.41avg listing price — sweet spot $15–$100
Market size
Okay$108K$108K/yr · 32K searches
Growth
Bad-5.5%90-day search growth — must beat 0% to launch
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Price range
Bad$35.74–$986.59cheapest to priciest tracked listing — scored on the share inside $15–$100