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switchbot
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Growth
Good+24.2%90-day search growth — must beat 0% to launch
Avg price
Okay$192.34avg listing price — sweet spot $15–$100
Market size
Okay$110K$110K/yr · 31K searches
Review moat
Bad4,734.26avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Returns
Bad5.6%return rate — above 5% kills the launch gate
Price range
Bad$60.75–$421.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand