45
spirit level
Skip itA small market ($35K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$39.55avg listing price — sweet spot $15–$100
Price range
Great$12.16–$112.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.3%return rate — above 5% kills the launch gate
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Growth
Good+20.8%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay1,799.27avg incumbent reviews — the moat a new listing must climb
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Market size
Bad$35K$35K/yr · 16K searches