47
smart plug
Skip itBrand-locked demand (top 5 brands take 90% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$65.15avg listing price — sweet spot $15–$100
Returns
Good2.0%return rate — above 5% kills the launch gate
Price range
Good$26.26–$134.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Growth
Okay+15.2%90-day search growth — must beat 0% to launch
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,336.62avg incumbent reviews — the moat a new listing must climb
Market size
Okay$113K$113K/yr · 42K searches
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Signals High Price