42
smart lock
Skip itPricing outside the sweet spot ($658.48 avg) — this niche doesn't clear our bar today.
Review moat
Great316.07avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Market size
Good$700K$700K/yr · 177K searches
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Growth
Okay+9.8%90-day search growth — must beat 0% to launch
Returns
Bad8.6%return rate — above 5% kills the launch gate
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Avg price
Bad$658.48avg listing price — sweet spot $15–$100
Price range
Bad$149.59–$3303.05cheapest to priciest tracked listing — scored on the share inside $15–$100