38
tent
Skip itSoft demand (-54.1% this quarter) — this niche doesn't clear our bar today.
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Review moat
Good846.5avg incumbent reviews — the moat a new listing must climb
Brand share
Good67%top-5 brand share — brands hold most of the demand
Market size
Good$430K$430K/yr · 497K searches
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$254.62avg listing price — sweet spot $15–$100
Returns
Bad6.4%return rate — above 5% kills the launch gate
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Price range
Bad$43.71–$1327.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-54.1%90-day search growth — must beat 0% to launch