60
swimming
Worth a lookShows demand growing +202.6% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+202.6%90-day search growth — must beat 0% to launch
Avg price
Great$64.21avg listing price — sweet spot $15–$100
Price range
Great$13.80–$111.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.2%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Good$636K$636K/yr · 358K searches
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Review moat
Bad7,550.45avg incumbent reviews — the moat a new listing must climb
Brand share
Bad98%top-5 brand share — brand-locked demand