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poker chips
Skip itPrices mostly outside the sweet spot ($37.99–$1278.33) — this niche doesn't clear our bar today.
Review moat
Great341.6avg incumbent reviews — the moat a new listing must climb
Returns
Great1.7%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Good$515K$515K/yr · 81K searches
Avg price
Okay$301.91avg listing price — sweet spot $15–$100
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Competition
Bad71%top-5 click share — a locked-up shelf
Growth
Bad-5.8%90-day search growth — must beat 0% to launch
Brand share
Bad91%top-5 brand share — brand-locked demand
Price range
Bad$37.99–$1278.33cheapest to priciest tracked listing — scored on the share inside $15–$100