56
football
Worth a lookShows a thin review moat (366 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Review moat
Great365.73avg incumbent reviews — the moat a new listing must climb
Avg price
Great$89.20avg listing price — sweet spot $15–$100
Returns
Great1.8%return rate — above 5% kills the launch gate
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good69%top-5 brand share — brands hold most of the demand
Market size
Good$430K$430K/yr · 337K searches
Growth
Okay+4.9%90-day search growth — must beat 0% to launch
Price range
Bad$12.94–$375.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale